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General Marketing Advice

    How To Create Great Print Advertisements

    I’ve placed hundreds of print ads and these print ad tips will help maximize your profits and get you better results.  Read this article to find out how to create great print advertisements.

    Exactly How Print Media Advertising Works, And How You Can Save 50% Or More On Your Ads

    The ins and outs of magazine advertising, includes what to expect from sales reps and how to save 50% on your ads.  This is a MUST read if you plan on ever advertising in a magazine.

    Why Your Business Needs Good Marketing

    After capital (money) to start your business and keep it going, good marketing is by far the next most important part of your business.  In some cases, you don't even need a good product to be successful, just capital and marketing and you could be rich.  But you'd be surprised how many companies don't even market AT ALL!  This is a MUST READ for any business.

    What Questions Should You Be Asking A Copywriter Before Hiring Them?

    A good copywriter can help your business flourish but with the myriad copywriters all competing for your business, just how do you know who you should or shouldn’t hire In such a situation, knowing the right questions to ask is not only extremely useful, it’s absolutely essential.

    Should I Place One Large Magazine Ad Or Three Small Ads, For The Same Price

    I tried this, several times and in dozens of different magazines and I swear by my results.  Read my finding in this article.

    It’s A MUST To Start Your Ad Campaign With A Bang!

    I don’t care what business you’re starting, there is no other way.  This article explains the reasons why in detail.

    The Best Free Way To Promote Your Website Or Business

    After a year in business, 70% of our sales came from this marketing technique.  It’s obvious but most business do not do it, and if they do, not properly.

    How To Promote Your Home-Based Business Without Even Trying

    There are lots of responsibilities that come with working from home. One of those is promoting your business.

    Does Targeted Mailing List (Catalogs & Flyers) Advertising Work?

    These “supposedly” are customer mailing lists of past buyers.  You can reach millions of targeted buyers with this ad medium, but the main question is, are they really targeted buyers?

    Tracking Your Ad Results

    Here are several ways to effectively track your ad campaigns

    Great Tips On Creating Great Catalogs And Flyers

    Here are some great tips that will increase your sales results, or save you a lot of money on your next campaign.

    How Do I Brand My Business Successfully?

    Branding is not just about your business logo. It covers and includes practically every aspect of your business including marketing, advertising, packaging, customer service and how you deal with your suppliers.

    Small Niche Magazines Vs Big Readership Major Publications

    Here are my experiences when advertising in both types of magazines, and which I feel is better for your business.

    Does Yellow Page Advertising Work?

    There are probably a million people advertising in this book.  Here are my results and how they could affect your business.

    My Experience With Coupon Insert Packs (In Newspapers)

    This ad medium can reach millions nationwide FAST at a pretty good price!  But is it effective?  My results tell the story.

    Advertising Response Rates Explained

    What you sell or the service you offer dictates the response rate you need to achieve a profitable ad campaign; this is because every product or service yields a different profit margin.

    Test Marketing Your Ad Campaigns

    The logic behind test marketing your ad campaigns and what will happen if you don't.

    How Do I Create A Trade Show Promotional Plan?

    When operating a booth in a trade show, it is very important to have a promotional plan in place. Without one, the promotional aspect of the business can be complete and utter chaos.

    Identifying Relevant Customer Service Measurements

    To determine how a company is performing in terms of customer service, some customer service measurements are used regularly. These measurements are designed to assess how satisfied customers are with the services provided by a company.

    Does Personal Customer Mailing List (Catalogs & Flyers) Advertising Work?

    Catalogs and postage is costly.  A 50,000 mailing will cost you over $50,000.  My results will show you whether or not it may be worth taking the risk for your company.

    Does Home Mailer Coupon Pack Advertising Work?

    You've seen these before.  You get a regular sized envelope packed with coupons and ads.  The results are pretty cut and dry here.

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