Did you ever see the ad flyer packet in the Sunday paper that contains dozens of coupons, and ads for mailing labels, figurines, collectible coins, etc.?  The company Valassis controls a good percentage of these ad flyer packets that reach over 70 million households each week around the entire country.  For the price, this advertising was great.  You could reach 1 million households for a surprisingly decent amount of money. 

 

Our personal experience was an investment of $20,000 and a return $25,000 in sales, which is a profit loss when deducting all costs.  But at the time we did the advertising, the fashion accessory craze was already dying down.  Who knows how well this would have done at its peak.  I know results would have been better, but by how much I don’t know.  The customer reach was so great at such a low price that I would try this medium again with a different product to see if I could get better results.