What's Better, A Full Page Ad In One Issue Or Two Half Page Ads In Two Different Issues? 

I would personally go with the two half page ads in two different issues.  Two half page ads will cost a little more than a full page ad, but I'd rather be in two different issues because you'll reach at least 50% more people and all the same people will see your ad twice.

 

What Will Bring In A Better Response For The Money, A Half Page Ad Or A Full Page Ad?

Once again this depends on your product or services.  A full page ad costs less than two half page ads.  So if you have can offer enough hot products or different services to fill the entire page, then a full page ad will be worth it.  But if you can basically put everything you need on a half page, a full page is a waste of money for you.  Personally, I've never found that the size of the ad made any difference unless I was putting more products on the page.  If I took a half page ad and just made everything bigger to fit a full page, my extra sales never paid for the extra price of the ad.  Once again this was based on my experiences selling fashion accessories like purses, sunglasses, etc.

 

So my answer is, for me full page ads were worth it only if I could fill the entire page with hot products.  Otherwise, a half page ad was good enough.